All these moves show that, even after a year under new CEO Dara Khosrowshahi, the company is still plugging along at the task of reassembling the pieces of its reputation, which had been left in tatters by founder Travis Kalanick. His topic: The 10 golden principles of successful Web apps.
![principle app lgoo principle app lgoo](https://www.brandbucket.com/sites/default/files/logo_uploads/262885/stamped_preview_w7.png)
The company also recently announced a new suite of safety features. Download the app Fred Wilson gave a talk at the Future Of Web Apps conference in Miami in late February. The company’s new logo will hit the Uber and Uber Eats apps today, and other changes to Uber’s design language will roll out over the next few months.Įarlier this week, Uber also appointed its first chief marketing officer: former Coca-Cola executive Rebecca Messina. “We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognizable, and is scalable across the 660 plus cities we serve,” a spokesperson for Uber said in a statement. Here, we delve into the principles of good logos, and share 10 design tips and examples to help you put them into action The purpose of a logo Logos are also like the mascot of your company, visually communicating your brand’s personality, values and core messages at just a glance. Ray Dalios new app includes his 2017 bestseller, 'Principles,' in full, along with perks like cartoons and case studies. Custom typefaces have become popular at top Silicon Valley companies - Apple, Google, and Netflix, for example, have all adopted special-made fonts in recent years. The wordmark in Uber’s new logo uses a custom typeface called “Uber Move.” It’s supposed to echo similar sans serif fonts used for transportation signage around the world, according to AdWeek, and also saves the company from paying licensing fees.
Principle app lgoo drivers#
Uber says it even found that some drivers turned the company-supplied decal inside out (since the name was on the flip side). While the exact roadmap isn’t shared publicly (we tried it and it turned out to be more distracting than helpful), the things being worked on are generally very visible on GitHub.
The previous logo is being abandoned because consumers weren’t regularly connecting it with Uber, the company told AdWeek. The Ghost product team maintains a broad 1-2 year product roadmap at any given time which defines the overall direction of the company and the software.
![principle app lgoo principle app lgoo](https://cdn-images-1.medium.com/fit/t/1600/480/0*9hcinRdaHicrNpNE.jpg)
Principle app lgoo full#
The app not only has a full copy of the book but is. Uber has also redesigned its mobile app, and has changed its mission statement from “Make transportation as reliable as running water, everywhere, for everyone” to “We ignite opportunity by setting the world in motion.” Principles in Action is a free app designed around the billionaire's 2017 book, ' Principles ,' which has sold over 2 million copies worldwide. Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company’s name.